Sure, it’s old news and well discussed, the Pepsi rebranding had been a fuss in February. And everyone’s got their opinion on it (though mostly it’s a love it/hate it situation). I personally don’t like it the slightest. Smile? Grin? Uh.. No. Just no. What I hadn’t read before, however, is the breakdown of how this ‘idea’ came to be.
Breathtaking!
Ladies and Gentlemen! The finest bullshit I’ve seen in a very long while. It’s a lot like some ideas I can come up with *during* a presentation just to sound more convincing and ‘thought-through’. Except I don’t use drugs, while these guys seem to be riding them.
Pepsi Planet.
Pepsi Galaxy.
Pepsi Universe.
Makes me sorta nervous.
http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf
P.S. The rebranding hadn’t as of yet reached Russia. Thank you, Almighty Local Market God.
P.P.S. http://www.reddit.com/r/funny/comments/7w0i2/pepsi_logo_a_response/c07k9l7 With some of the best comments EVER.